If you’re participating in our #KG14DayChallenge on Instagram, you know that the prompt feature today is to add an @location tag. So let’s talk about why locations tags are important.
When someone is sharing a post on Instagram, they are presented with an "Add Location" option. This basically gives them the option to check-in at the location, similar to what you see on Facebook. Instagram users will be presented with nearby locations based on their GPS location, or they can type into the "Find a location" text box to search for a location. When a location is added to a post or stories on Instagram, this is what the post ends up looking like:
How does Instagram know the location? Instagram locations come from Facebook, so if you already have a Facebook page for your business, your business will likely come up as a location choice on Instagram. If you’re not seeing your business on Instagram, you can actually create a new location in the Facebook app for Android and iPhone. Once created, the location will be available on Instagram. You may find that your customers have already created a location for your business for you.
Benefits of location tagging
More and more people using Instagram to search for local businesses around them. Maybe they are out and looking for a certain kind of restaurant or store or other business. Instead of going to Google or Yelp, Instagram allows them to search to find local businesses that meet their needs.
When you post an image of one of your products or services, ALWAYS tag your business location in your post. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. Instagram users love the convenience of knowing where you’re at without having to look up the information themselves. It can also bring new customers to your business. For example, if you are a Thai Fusion restaurant, and you post an image of one of your signature dishes and tag your location, your followers may share that post, or they may post a photo of their food when they visit your location and tag your location. Potential customers will see that post and may be more inclined to visit your location to try that dish if they can easily see where you’re located, rather than having to look up that information on their own.
The other cool opportunity with location tagging, is that if someone were to clicks on the location name (or searches for it) or the name of your business, they can view all posts on Instagram that have been tagged with your location. So they see not only the images you have posted but also see posts from all the Instagram users who have tagged your business.
Adding a location sticker to Instagram Stories
You can also add a location sticker to Instagram Stories. When a user taps the sticker they are redirected to the search results page to learn more about your business by viewing all posts that have been tagged with your location. This provides you with yet another opportunity to potentially convert Instagram users into new customers, so not only should you be adding location stickers to all of your Instagram Stories, but you should also be encouraging your customers to do the same.
To add a location sticker to your Instagram Story:
Congrats, you are now tagging the location of your business on Instagram!
P.S. We’ve posted a video tutorial on our own Instagram Stories today (February 5, 2019) showing you exactly how to do this.
Bottom Line, why is location tracking important?